Welcome to the Tuebora blog. As pioneers in leveraging AI Agents for smarter, faster, and more adaptive identity management, we aim to empower businesses to secure their digital ecosystems with precision and efficiency. Here we strive to inform and inspire our readers with insights into the latest innovations, emerging trends, and transformative ideas in the IGA space. You'll discover how Tuebora not only anticipates industry shifts but also pioneers new concepts that challenge traditional approaches to identity governance. Let us guide you through the evolving landscape of IGA, where our expertise helps bridge the gap between complex challenges and practical, forward-thinking solutions.
Back in June, we unveiled Tuebora 3.0 - a ground-up reimagining of identity governance built AI-first, not bolted on. Since then, that platform has had a version number but not a name. Today it gets one: Tuebora Prima.
Prima means first — and that's the whole idea. Most identity tools are adding AI to an architecture designed years ago. Prima is the opposite: AI is the foundation, not a feature stapled on top. The promise is simple, and it's the same one we've been building toward - Identity Intelligence. Executed. Turning the signals scattered across your enterprise into governed action, across humans, machines, and AI agents.
To be clear about what this is: Prima is the name of the platform we announced as 3.0 — the same capabilities, now with an identity of its own. Nothing you saw in June goes away; it simply travels under one banner from here on.
Watch: Tuebora Prima in under 5 minutes. The fastest way to see what "AI-first identity" actually looks like. Watch the video →
Prima isn't a collection of point tools stitched together. It's one connected platform on a single AI-first foundation:
Non-human identities and AI agents already outnumber people in most environments — created automatically, often unowned, rarely reviewed. You can't govern that one record at a time, and you can't govern it well with a platform that treats AI as an afterthought. Prima was designed from the ground up for this world: a relationship-first foundation, intelligence built in, and governance that acts — not just dashboards that report.
That's the difference a name like Prima is meant to carry. It's not a new set of features; it's a clearer way to talk about the platform we already built, and the conviction behind it.
If you've been following Tuebora 3.0, you already know Prima. If you're new to us, this is the best place to start.
