---
title: Introducing Tuebora Prima
description: Introducing Tuebora Prima. See how a provider runs every customer from one control plane - isolated tenants, deployments in the right place, scoped operators and one pooled agreement.
---

[Tuebora IAM News](https://blog.tuebora.com)

# [Introducing Tuebora Prima](https://blog.tuebora.com/introducing-tuebora-prima)

 Written by [Sanjay Nadimpalli](https://blog.tuebora.com/author/sanjay-nadimpalli) | Nov 11, 2026, 6:42:15 PM

### The AI-first identity platform now has a name.

Back in June, we unveiled Tuebora 3.0 - a ground-up reimagining of identity governance built AI-first, not bolted on. Since then, that platform has had a version number but not a name. Today it gets one: **Tuebora Prima**.

*Prima* means *first* — and that's the whole idea. Most identity tools are adding AI to an architecture designed years ago. Prima is the opposite: AI is the foundation, not a feature stapled on top. The promise is simple, and it's the same one we've been building toward - **Identity Intelligence. Executed.** Turning the signals scattered across your enterprise into governed action, across humans, machines, and AI agents.

To be clear about what this is: Prima is the **name of the platform we announced as 3.0** — the same capabilities, now with an identity of its own. Nothing you saw in June goes away; it simply travels under one banner from here on.

> **Watch: Tuebora Prima in under 5 minutes.** The fastest way to see what "AI-first identity" actually looks like. **[Watch the video →](https://tuebora.com/)**

## What lives inside Prima

Prima isn't a collection of point tools stitched together. It's one connected platform on a single AI-first foundation:

- [**Unified Identity Graph**](https://tuebora.com/platform/unified-identity-graph) — one connected model of identities, access, policy, and risk. Identity is fundamentally about relationships, and a graph is the only honest way to represent and govern them at today's scale.
- [**Identity Intelligence**](https://tuebora.com/platform/ivip) — signals from across your environment (HR, directories, IGA, PAM, cloud, apps, security tooling, and AI) turned into decision-ready context, so every identity decision is made on evidence, not guesswork.
- [**Studio — AI-assisted design**](https://tuebora.com/platform/studio) — describe what you need and design agents help build application onboarding, identity schemas, roles, and policy with you. Work that used to take scarce experts months, done faster and explainably.
- [**AI Agent Governance**](https://tuebora.com/platform/ai-agent-framework) — discover, own, control at runtime, and audit AI agents and non-human identities as first-class identities, so autonomy doesn't become your biggest blind spot.
- [**Customizable UX**](https://tuebora.com/platform/experience-layer) — build the experience each persona actually needs, wired to the business process they run.
- [**MSSP Readiness**](https://tuebora.com/platform/mssp) — run identity governance for many customers from your data center, your customer's, or ours, with the multi-customer control and operating model built for managed service providers.

## Why "AI-first, not bolted on" matters

Non-human identities and AI agents already outnumber people in most environments — created automatically, often unowned, rarely reviewed. You can't govern that one record at a time, and you can't govern it well with a platform that treats AI as an afterthought. Prima was designed from the ground up for this world: a relationship-first foundation, intelligence built in, and governance that acts — not just dashboards that report.

That's the difference a name like Prima is meant to carry. It's not a new set of features; it's a clearer way to talk about the platform we already built, and the conviction behind it.

## See Prima for yourself

If you've been following Tuebora 3.0, you already know Prima. If you're new to us, this is the best place to start.

- **Watch** — [Tuebora Prima in under 5 minutes](https://tuebora.com/)
- **Explore** — more walkthroughs on our [YouTube Playlist](https://www.youtube.com/playlist?list=PLKUh23miHbuc)
- **Book a demo** — see Identity Intelligence, executed, on your own environment at **[tuebora.com](https://www.tuebora.com)**

[View full post](https://blog.tuebora.com/introducing-tuebora-prima)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Sanjay Nadimpalli"
  },
  "dateModified" : "2026-11-11T18:42:15.895Z",
  "datePublished" : "2026-11-11T18:42:15Z",
  "headline" : "Introducing Tuebora Prima",
  "image" : {
    "@type" : "ImageObject",
    "height" : 60,
    "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
    "width" : 60
  },
  "mainEntityOfPage" : "https://blog.tuebora.com/introducing-tuebora-prima",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Tuebora News"
  }
}
```